Social Media has changed advertising!

Social media has changed advertising for

businesses!  

It increases exposure, adds subscribers, creates 

new partnerships, improved branding, and much 

much more!

Social media has become a dynamic marketing tool that permits a business with an general sense of customer reviews, complaints, and provides the opportunity to advertise in innovative ways.  Sara Davidson reports that 70% of business-to-consumer markets have acquired a customer utilizing social media on Facebook.  Facebook (www.facebook.com) reports that nearly 50% of companies have seen a five times return on investment for buying ads on their website.  This social media outlet allows for targeted ads and personalized approaches for selling the business.  “Engaging in social media will help strengthen the brand experience which will support brand building.  A company becomes more attractive to the customers, and to current and potential employees, if it has a well-built brand name” (Edosomwan, Prakasan, Kouame, Watson & Seymour, 2011, pp. 7).  Therefore, social media can distinguish a business and provide an individualized image to the consumers. 

Social media is a cheap way to advertise and market.   Businesses can post free advertisements on twitter, Facebook, etc.  Encouraging customers to provide feedback on social media sites can also serve as free, very effective advertising.  It seems very important that all businesses utilize social media!!